Katie’s Branding

Hi, there! This is a blog take-over from Katie’s graphic designer! I thought I’d share a little bit more about the magic behind Katie’s branding! I made this brandboard for you to get a feel for the overall look of “Katie Keridan”!

The look we were going for was “Dark Fantasy” and think we definitely achieved it!

Tattered old books with magic in their pages, the comforting aroma of freshly brewed coffee, mystical dark forests, snowy mountain peaks, and midnight skies dotted with golden stars are a few of our creative inspirations. This look was also inspired by the dark, oriental world of the “Bone Witch” book trilogy, and the haunting song, “Once Upon a Dream” sung by Lana Del Ray.

I love being able to visually bring Katie’s words and poems to life!

I had fun working with different textures for this project. I used watercolor papers, concrete backgrounds, and handmade paper, as well as real ink blots and raised gold detailing. Working with dark, rich colors was new for me and I absolutely loved it! Creating and exploring the mystical and magical world of Katie’s imagination has been thrilling!

I’m still having a blast making social media graphics for Katie’s Instagram! This is where I can really play around with all the different elements and experiment with new ideas, and this is also where we can bring to life the words of Katie’s poetry through the use of colors, symbols, shapes, and photos.

We’re both thrilled with the results and can’t wait to see what the future holds for “Katie Keridan”!


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